It’s that time of year again, when countless workplaces across the nation are gearing up for college basketball March Madness. Workers who never even follow the game will reluctantly pitch dollars into the office betting pool, while fanatics will trade statistics
and search for Cinderella. CBS Sports will broadcast the tournament, and they have signed an impressive list of advertisers including Marriott, Dell, Lowes, Pontiac, and State Farm. Last year, the games streamed live on the Internet for fans willing to pay $ 19.99. This year the games will stream for free, because live games will also be interrupted by streaming commercial breaks. About half of the tournament advertisers are participating in a package buy which includes both broadcast and online spots. CBS is anticipating the online production will experience buzz and success similar to the Live 8 charity concern streamed live on AOL.
Marketing Blurb believes the tournament is an excellent buy on television and online. Crack open a cold one and enjoy the show.
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