Marketing and all things related

Let’s say you have sometime to sell to a fellow marketer. What is the best way to reach a marketer with your, umm, marketing pitch? Well, according to research from Three Deep Marketing and Marketing Sherpa, don’t call marketers on the phone! 71% of survey respondents were adamant about not wanting telephone pitches. But don’t show up in person either, because 57% of marketers don’t want ace-to-face meetings either! Instead, if you must pitch that marketer, send email with a link to a web-based presentation. 87% of marketers prefer this approach. It seems obvious to Marketing Blurb that marketers can learn a lesson here about pitching prospects as well. Prospects do not want your phone call, or a face-to-face meeting. Prospects will not even take kindly to your email, unless they are already permission-based, opt-in customers. So—the moral of the story is optimize your website to let prospects find what they want.