Marketing Blurb loves chocolate more than the next pundit. Fortunately, recent health studies have confirmed what chocolate-lovers already know, that chocolate is good for you. Chocolate and coffee help build strong bodies 8 ways. (If you recognize that
advertising slogan from Wonder Bread, you are too old to be reading this blog.) In any event, we were pleased to learn from
Mutually Exclusive PR, that Mars is marketing their new CocoaVia brand of chocolate bars as hearth-healthy.
The Washington Post says, the ingredients are “formulated to promote a healthy heart. … CocoaVia is the only product that contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E."
Marketing Blurb urges everyone to eat chocolate. Maybe the world would be a better place.
How dishonest can you be? Not any more dishonest than those pushing chocolate as healthy!
Chocolate is naturally bitter and dry. That why it has to be absolutely loaded with immense amounts of sugar, fat, and oil. The quantity of actual chocolate is dwarfed by the massive quantities of sugar and oil.
Even if chocolate by itself had ANY health values, such supposed value is dwarfed by the harmful sugar and oil. The chocolate pushers' claim is akin to someone sprinking a few bits of vitamin in a vat of rat poison, then claiming the vitamin residue makes the resulting mix "healthful."
Posted by: Joel | April 16, 2006 1:23 PM | Permalink to Comment