Marketing Blurb has a bias. We do not eat at McDonald’s. We also firmly believe that those who do have absolute disregard for their diet and overall health. That said, it seems we may have been too harsh in our assessment. According to The Wall Street Journal (paid subscription required,) McDonald’s has increased their average check as a result of adding healthier fare to the menu. For 2005, the average meal check rose 
5% to $ 5.00. McDonald’s attributes this to more expensive and healthier menu items such as the $4.50 California Cobb salad with grilled chicken and the $3.89 grilled chicken club sandwich.
Of course, not all burger chains have experienced success with this approach. Wendy’s for example, is abandoning fruit at most locations, and beefing up their breakfast menu instead. Burger King Chief Executive, Greg Brenneman, says “a typical Burger King sells just three salads a day, compared with 300 Whoppers. Salads, he says, help take away the "veto vote" of mothers who sometimes prefer such fare to burgers and fries.” Marketing Blurb wishes McDonald’s and the entire burger industry success. Just don’t count our patronage—we don’t need a sticky table and noisy children to enjoy our salad. Photo Credit: McDonald's USA
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