You already know that
Marketing Blurb is
not keen on mobile marketing. We realize
mobile marketing is inevitable, we are just not enamored with annoying ring tones and small screens. But to keep our readers informed, we might as well dive in. According to Laura Marriott, executive director of the
Mobile Marketing Association, mobile penetration already exceeds the metrics for home Internet, cable, and computers--upwards of 70 percent in most major metro areas. And Laura reminds us that “a consumer's mobile device is always on and always connected. That means always available. Brands can now access consumers when they're at home, at work, in the car, traveling, and so on.” Fortunately, the MMA has adopted a set of guidelines and best practices to protect consumer experience and privacy, and ensure the integrity of publisher data. If your company is ready to take the mobile marketing plunge, see Laura’s
article on ClickZ to decode the industry jargon of SMS, PSMS, WAP, and MMS.
Marketing Blurb says ask your doctor if mobile marketing is right for you to treat these conditions.
Photo Credit: Mobile Marketing Association
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