Confession time—Marketing Blurb does not like the idea of mobile marketing. Cell phones are already a colossal pain without the introduction of advertising. But even without our blessing, you can expect this venue to explode. In fact, search marketing firm iCrossing just announced it is launching a separate business unit called 
mCrossing just devoted to mobile marketing, message and tracking services.
In related news, the Weather Channel announced they will launch a mobile ad campaign for Aruba Tourism. The ads will appeal as banners on Weather Channel mobile Internet pages. When clicked, the ads direct users to an information screen with an 800 number to call Aruba Tourism. Believe us—when Marketing Blurb is ready for a vacation to Aruba, we are going to toss our cell phone into the ocean! Now fetch us one of those funny-colored tall drinks with an umbrella, please.
» Mobile Marketing Madness from MarketingBlurb
You already know that Marketing Blurb is not keen on mobile marketing. We realize mobile marketing is inevitable, we are just not enamored with annoying ring tones and small screens. But to keep our readers informed, we might as well... [Read More]
Tracked on: February 11, 2006 8:55 AM | Permalink to Trackback