Politicians loved soccer moms, and then NASCAR dads. Well, advertisers love the NASCAR fans as well. The television audience for the sport has grow 80% over the last 15 years. The Daytona 500 kicks off the season this weekend. Last year, 18.7 million
viewers tuned in for the race. This year, the race is taking on Super Bowl-like proportions with brand name marketers ready to unveil new marketing campaigns. Between fiery crashes, you can expect to see Coca-Cola, UPS, Ford, Procter & Gamble, and more. Marketers know they can reach a television audience that is 64% male over 18 years old. (Those under 18 are crashing cars on there X-box.) You can
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Marketing Blurb urges you to crack open a cold one and watch. Oh, and ask the wife and kids to join you.
And no sports franchise does a better job of integrating its stars into its sponsors advertising and promotional opportunities with more creativity and horsepower than NASCAR.
No wonder sponsors love NASCAR!
Posted by: Mark True | February 16, 2006 7:53 PM | Permalink to Comment