Marketing and all things related

Face it, shopping for groceries is a battle. Fortunately, the point-of-purchase experts of the industry have conditioned us to salivate on cue for end caps, dump displays and self talkers. But now the shelf talkers actually talk—and show you video as well. Ad Age (free registration required) says that Coca-Cola Co., Colgate-Palmolive Co., Kraft Food’s Maxwell House, Bush Bros. and Tyson Foods are all testing a new video device offered by POP Broadcasting, which displays a 10 second commercial from a grocery shelf. The advertisement is triggered by motion, as shoppers pass by. “The small devices cost just $300 to manufacture, are battery operated, attachable to store shelves and operated by a remote server the size of a cigar box.” POP Broadcasting hopes to offer the devices for $ 4 per day, regardless of the number of messaged displayed. That’s only $ 1460 a year, far less costly than advertising on Wal-Mart TV, where viewers are force to crane their necks upward. Marketing Blurb says install these puppies while you can, because once small screens like this become ubiquitous, all these mini commercials will degenerate into meaningless muzak for shoppers. Now where do I find those sample cheese cubes? Photo Credit: POP Broadcasting