Regular readers know
Marketing Blurb loves boomer women. Boomer women
know what they want, are more brand conscious, and
spend more money than there
daughters, or their lunkhead son-in-laws. TravelSmith agrees, because they have decided to
launch a new catalog targeting women aged 40-55 called IOS, for
Individual Original Style. The apparel selection is intended to be flattering and distinctive (and photographed in Puerto Vallarta, Mexico.) The catalog product mix will also include accessories, jewelry, belts, and sandals. Collections will be organized by color to help shoppers build a wardrobe. The first spring 2006 catalog will mail late March, supported by a website at isocatalog.com.
Marketing Blurb feels confident TravelSmith will succeed with this target audience. Boomer women are comfortable with catalog and online shopping. Oh, and they travel. Will one take me to Pureto Vallarta?
Rich,
We will have the KNowMoreMedia meet and greet party in Pureto Vallarta. ;)
Michelle....baby boomer and online shopper extraordinaire.
I have just been checking out your blog, you have some great stuff on here and I am glad to have found you! I am always looking for new ways to market my books.
Posted by: Michelle Dunn | February 11, 2006 1:43 PM | Permalink to Comment