Marketing and all things related

Marketing Blurb has already alerted readers that product placement is huge. But how big is huge these days? Well according to Media Daily News, “nearly 11 percent of all programming minutes now include some sort of brand reference, and some shows now have more minutes of product placement time than they do TV commercial time.” Read that again slowly. In certain instances, product placements receive more air time than actual commercials! Specifically, the CBS show King of Queens has an average of 18 minutes and 13 seconds of branded content per hour equivalent vs. only 16 minutes and 49 seconds of commercial time. But wait, this gets better (or worse depending on your point of view.) The Apprentice: Martha Stewart, on NBC, has an average of 33 minutes and 51 seconds of branded content per hour vs. only 16 minutes and 32 seconds of commercial time. Some many ponder whether product placement is out of control. Of course, Marketing Blurb knows better—Martha Stewart is out of control.