Marketing and all things related

Marketing Blurb has bad news and worse news. First the bad news--kids are watching more television these days. Now the worse news—kids are watching more television programming intended for adults. According to a report by Magna Global, kids aged 2-11 watch 8.53 hours per week of television programming intended for adults, up from 8.13 hours in 2003. The same kids are watching less children’s television programming, down to 8.65 hours per week from 9.14 hours a week in 2003. The increase is attributed primarily to cable programming. So, now you understand why your 4 year old is asking you to explain all of those erectile dysfunction, depression, and arthritis advertisements. Here is the moral of the story. Television advertisers believe there messages are reaching their desired target audience, which is true to a degree. Marketing Blurb believes, however, that children aged 2-11 should find better use for their time. Parents, you can help. Turn off the television and sent them outside for fresh air.