The 2005 holiday season is still in session. A diverse collection of merchants including Wal-Mart Stores, Target, Costco, Abercrombie & Fitch Co. Nordstrom Inc. and J.C. 
Penney all reported increased same store sales increases over January last year. A number of factors continued to these results including mild weather, and record Christmas sales of Gift Cards.
Marketing Blurb reminds merchants that gift cards are an excellent branding tool. Recipients will carry your logo around for awhile, and typically spend more than the redemption value of the cards. Savvy merchants are promoting gift cards year around. Starbucks is a winner here, but card purchasers often purchase the cards to reward themselves.
» Bizlinks 2 February 2006 from The Unlawyer
Crime was up: a special Philippine police unit fails to curb rampant kidnapping last year, which was up a whopping 40% over 2004. Meanwhile, Philippine police begin to take stronger measures to thwart highway robbery and extortion in Southern Lu... [Read More]
Tracked on: February 2, 2006 6:30 PM | Permalink to Trackback