Marketing Blurb does not want to give readers the wrong impression that we love only boomer women. In fact, we love twenty-something women, too! So we’re please to learn that Jane magazine announced a revamped editorial and advertising focus with features designed to “more accurately reflect the current mindset of women in their 
20s.” The magazine originally launched nine years ago, and well, times have changed! For example, “the previous iteration of Jane celebrated the grunge lifestyle, but now the magazine has moved on.”Grunge is totally over and dead," said Vice President and Publisher Carlos Lamadrid. The current target audience is more interested in beauty and fashion.
You can expect a glitzy launch with an array of promotional efforts “including video displays at shopping malls and airport newsstands, in-store radio ads, posters on mall and telephone kiosks, podcasts, and a gala party in Milan during fashion week at the end of February.”
So if you want to reach female twenty-somethings, consider advertising in Jane magazine. (While always beautiful, she is now better dressed.) Oh, and tell her Dad says “hello.” Photo Credit: Jane Magazine
HI Rich,
I subscribe to Jane magazine and am older than 20, so if anyone does decide to advertise they should know that alot of women read Jane, not just younger women. Sounds like they have a great marketing plan going on. I am sure it will be successful.
Posted by: Michelle Dunn | February 11, 2006 2:34 PM | Permalink to Comment