Marketing Blurb will not mention brewers by name, but will boldly state that beer advertising (on commercial television anyway) is juvenile, sophomoric, and okay, 
generally insulting to anyone with an IQ larger than their waist size. But maybe this will change with new advertising standards issued by the Beer Institute, a self-regulating industry organization. The first new guidelines since 2003 will allow brewers to show drinking and “romantic interactions” (within limits.) According to Ad Age, (free registration required) beer advertising:
“may contain romantic or flirtatious interactions but should not portray sexually explicit activity as a result of consuming beer,” the code now says, replacing the previous guideline that “beer advertising and marketing materials should not portray sexual passion, promiscuity or any other amorous activity as a result of consuming beer.”
So, romance that lover with a brew (as long as you do it in good taste.) We're watching from an adjacent stool, so be careful.
» Romancing The Brew with Illegal Activity from MarketingBlurb
Back in February, Marketing Blurb told you the Beer Institute was updating their voluntary industry guidelines for advertising the golden elixir. We expressed a degree of skepticism then, and it seems we are not alone. The New York Times is... [Read More]
Tracked on: March 29, 2006 7:02 PM | Permalink to Trackback