Marketing Blurb loves marketing more that the next guy—so much in fact, that we teach marketing as an Adjunct Faculty member for two universities. But long before 
Marketing Blurb was an instructor, we were a marketing student. And like all serious marketing students for three generations, we learned the academic discipline from a textbook authored by the revered Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Well, when the mail arrived yesterday, we received the new 12th edition of the famous Kotler tome Marketing Management. And despite years of dramatic changes in the field, his book still delivers the goods. Kevin Keller, Professor of Marketing at the Tuck School of Business at Dartmouth joins Kotler as a co-author for this edition. See you in class. Photo Credit: Business Week
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