Marketing and all things related

Marketing Blurb cannot find much programming on television worth watching, so the idea that we might actually record something is ludicrous. However, when teaching marketing to adult learners, we discovered that many folks would rather sell their spouse into slavery than part with their TiVo. But TiVo has been struggling for awhile now, with increased competition, and the threat of legislation which will allow consumers to buy generic DVR compatible with all cable services. So according to Reuters, TiVo is considering giving away their box in an effort to spur subscriptions. The free box would likely require a longer-term subscription commitment, and at this stage, the concept is just considered a test. Marketing Blurb suggests that heavy television viewers try weaning away from any box. Oh, and the world does not end if you miss an episode of Desperate House Dogs (or whatever.) Photo Credit: Reuters