You know the Wal-Mart drill. First you enter a monster parking lot littered with shopping carts askew. Next, you are greeted by a friendly senior citizen. (Fortunately it is the sticky floor that smells bad, not the senior citizen.) Then you try to navigate aisles so over-stocked with merchandise, that at a moments notice, a display might collapse injuring dozens of shoppers. And finally, you reach the light bulbs, eye drops, chips, or whatever else you intended to purchase.
But Wal-Mart has a new idea in mind for you. This week, Wal-Mart is launching a new multimedia advertising campaign called “Look beyond the Basics.” Campaign television and radio spots will encourage shopper to discover the unexpected wows of Wal-Mart, such as Metro 7, a new line of clothing targeting fashion-conscious urban women.
"The idea is to get people to think about the unexpected 'Wows' at Wal-Mart," said a spokesperson for ad agency GSD&M. "They go into the store looking for a sweet like a Hershey bar and find something sweeter; or go for eye drops and find an eye-opener. It's about attracting new customers and reminding old ones about the broad range of products and the unexpected merchandise at Wal-Mart."
Marketing Blurb says just watch out for the unexpected wow of those damned overstocked displays. Photo Credit: Brand Week
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You might already know that Marketing Blurb prefers not to shop at Wal-Mart. However, we readily recognize and cannot challenge the fact, that Wal-Mart has the most efficient retail distribution system in the history of the universe. So it should ... [Read More]
Tracked on: February 19, 2006 10:50 AM | Permalink to Trackback