Marketing and all things related

Consumer products giant Procter & Gamble always strives to understand the pulse of their customers and prospects. P&G adopted word-of-mouth marketing years before their competitors. The prime example is Tremor, a network of influential teens who provide feedback and buzz on products for P&G and other companies. Well, Procter & Gamble finally decided it was time to enlist mom in a new network called Vocalpoint. Vocalpoint seeks to build a WOM network of influential moms who will share their opinions, answer surveys, and participate in product trails in exchange for product samples, discounts, and product announcements. Marketing Blurb applauds this effort--believing teens should not have all the WOM fun.