Marketing Blurb is not a fast-food expert. But we do know the industry is suffering of late. For example, Wendy’s just experienced their first same-store sales loss in 18
years. Some of these wounds are self-inflicted. The burger industry launched a series of health-conscious menu items only to discover that what their customers really want is
food porn—burgers with enough calories to exceed the daily allowance from a family of four for the entire day in just one serving. Well, despite that lesson, new product introductions are critical to the business. According to
Ad Age, (free registration required,) Wendy’s is about to test about 60 new products to pump up their business. Many are breakfast items, and Wendy’s will partner with General Mills, Coca-Cola Co. and Procter & Gamble to develop these products.
Marketing Blurb wishes Wendy’s success—but don’t go too healthy on us. Is Paris Hilton free from her other burger contract?
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