Marketing and all things related

Maybe you never noticed, but the famed Kentucky Derby never had an advertising sponsor—until now. The derby just signed a five year sponsorship contract with Yum Brands, the parent company KFC, Taco Bell and Pizza Hut. In the future, the race will be referred to as The Kentucky Derby, presented by Yum Brands. According to the Associated Press, “The Yum logo will appear under the famed twin spires for the Derby on May 6, and will also be shown on a sign above the starting gate, on the jackets of the pony riders who escort the horses during the post parade, on television billboards and elsewhere around the track.” Marketing Blurb does not encourage race fans to scarf Yum Brands products for health reasons, but hey, the derby could use a sponsor, and the Colonel always looks dabber in that tie and while suit.