Marketing Blurb is not much of a soccer fan, but like marketers everywhere, we love pro sports. But Red Bull, Incorporated, the bottler of the Red Bull energy drink, loves
soccer more than the next advertiser. Red Bull decided to purchase the New York / New Jersey Metrostars of the MLS league, and rename the team
Red Bull New York. This is no bull—this is Red Bull. Advertising Age has
more, (free registration required,) and that's no bull. Stadium rights come with the deal, so the team will play in Red Bull Arena. The team will receive new uniforms, naturally, the charging Red Bull logo. Raise a can of you know what and toast the team. Maybe Sunkist should purchase the rights to the official MLS soccer ball. It could be all orange, see, and…
Comment Preview