Marketing and all things related

You can run, but you cannot hide from advertising. Well, maybe you shouldn't run, but walk instead. If you walk, you might just enjoy a message from Reactrix of Foster City, CA. Reactirix places floor advertising—ahem--advertising messages you walk on. Fortunately for the cleaning crew, Reactix  floor advertising is actually a projection from the ceiling. A ceiling mounted digital projector casts a full-color image the size of a pool table onto the floor of malls, movie theatres and retail outlets. And stomping on these ads just might be fun. A ceiling camera senses motion when you enter the advertising, activating animation. If you step on a kernel of Orville Redenbacher popcorn, for example, it pops before your very foot! Adidas advertising allows you to play virtual soccer with a branded ball. The company claims interacting with this advertising imprints the message in your memory. Marketing Blurb has not seen floor advertising—but hey—we’re ready to stomp anytime. CMO magazine has more.