Marketing Blurb believes you should smell like a celebrity, so we have introduced you 
to several celebrity fragrances over the past few months. Well, if smelling like P Diddy or Desperate Housewives is not your style, get ready for—shudder—Britney Spears. But get this—Britney’s signature fragrance is called In Control. Think about that for a moment. What celebrity comes to mind when you think in control? How about the young mother driving her SUV sans seat belt, and holding her infant son in her lap? We are stunned and amazed—okay we amused as well. Our wife discovered this in a promotional email from Macy’s. Britney—we love those eyes! Is there anything behind them?
» Saving Angelina Jolie from MarketingBlurb
You already know that Marketing Blurb loves celebrities considerably less than other marketers. But what we think isn’t really important. Here’s the headline from New York Magazine: “Has America's seeming insatiable appetite for celeb... [Read More]
Tracked on: March 29, 2006 7:44 AM | Permalink to Trackback