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Mar 8
Burp! Carbonated Soft Drink Volume Declines!
Marketing Blurb believes that soft drinks (we won’t mention names) are very bad for cola.jpgyou. The average serving of cola, (which is now about 86 ounces) has enough sugar to feed a family of four for a week. But rather than lecture our readers, we decided to let you know that according to Beverage Digest, carbonated soft drinks experienced a volume decline in 2005, the first such decline in two decades! All-channel volume fell by 0.2% last year. Because of increased interest of health and diet, the beverage analyst at Morgan Stanley & Company expects the decline to continue at about 1% for the next few years. Per capita consumption dropped from 837 servings to 828 servings last year. (If you are drinking 837 or 828 sodas a year, you are probably already dead!)

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