Marketing Blurb remembers when Amazon was a great place to buy books online.
Next they added music, followed by consumer electronics, lumber, livestock, and eventually, anything you can possible ship or download. Well, get ready to purchase your retirement for Amazon as well.
According to
The Wall Street Journal (paid registration required) the online superstore just leased a department to Fidelity investments. So the next time you are buying that digital camera, throw in a mutual fund of ETF. Seriously, though, the Fidelity store on Amazon features a retirement quiz, tax tips, college savings advice, even brokerage. Later this year, Amazon is planning to add retirement property in Florida (why not?)
Photo Credit: The Wall Street Journal
I poked around the Fidelity site on Amazon. It still needs some work -- for instance, the "blog" barely has any content, and what's there seems like recycled advice from Fidelity's magazine.
It's a good idea, though. Having this type of presence on an established online shopping portal will help build their business, methinks.
Posted by: Fidelity Observer | March 17, 2006 12:29 PM | Permalink to Comment