Chances are your lips chapped sometime this past winter. But they can chap at any
time actually, and when they do, you need lip balm. And in the world of lip balm there is Blistex, and there is ah,
what’s their name. But that is about to change because
Carmex, the 70 year old lip balm, is about to start flying above the radar. The company is launching a new branding campaign. And they are about to add cherry and strawberry flavors in the fall. The branding campaign will emphasize the bright yellow color of the product tube and use the tag line, “It tingles and it heals.” Read
more for the Associated Press.
Marketing Blurb says go for it!
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