Nope—
Marketing Blurb is not talking about online dating. We’re talking about
marketers eager to reach women online. We’d to believe that
USA Today is reading this blog, because this
article echoes themes we covered weeks ago. Here’s the deal. According to Marketing Consulting Just Ask a Woman, women account for $ 5 trillion in of purchasing power. Neilsen says 52% of Internet users are women (
Marketing Blurb knows this estimate is too low.) So,
USA Today is reporting on the female-centric online campaigns we have already highlighted for
Marketing Blurb readers, including
Dove Calming Nights. So the moral of this story is simple. You can read
Marketing Blurb now, or
USA Today a month later.
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