Marketing and all things related

Nope—Marketing Blurb is not talking about online dating. We’re talking about marketers eager to reach women online. We’d to believe that USA Today is reading this blog, because this article echoes themes we covered weeks ago. Here’s the deal. According to Marketing Consulting Just Ask a Woman, women account for $ 5 trillion in of purchasing power. Neilsen says 52% of Internet users are women (Marketing Blurb knows this estimate is too low.) So, USA Today is reporting on the female-centric online campaigns we have already highlighted for Marketing Blurb readers, including Dove Calming Nights. So the moral of this story is simple. You can read Marketing Blurb now, or USA Today a month later.