Marketing and all things related

Now it isn’t often that Marketing Blurb gets to report of bovine alien abductions. But today we will share how the California Milk Processor Board decided to boost interest in spoiling milk sales. For umpteen years now, we have all endured the over-exposed Got Milk campaign, which if you must know, has reigned over generations of dripping milk consumption. So the California Milk Processor Board decided to end the pain of this campaign with—are you ready—cows abducted by aliens. The campaign begins with a story seeded in supermarket tabloid Weekly World News, and continues on a brilliant website called cowabduction.com. Aliens, it seems, are eager to claim the miracle elixir obtained from Earth’s cows. Now you might think that Marketing Blurb would be skeptical about a campaign like this one, but you would be wrong. Visit the cowabduction.com website and enjoy the show. Photo Credit: California Milk Processor Board