Maybe you eat lunch at Subway restaurants. You probably do so because a really convincing average Joe named Jared Fogel said you could eat
whatever you want at
Subway and actually
lose weight! So why not go to Subway for dinner? Well, that is just want the restaurant chain wants you to do. At present, only 30% of their business is dinner traffic, and there is definitely upside potential.
According to
The Wall Street Journal (paid subscription required) Subway is launching a new advertising campaign called
Subway Dinner Theatre, a series of comic vignettes regarding dinner at Subway. Oh, but this time, Jared is not featured in the new campaign. So
Marketing Blurb wonders, what’s for dinner? Well, it turns out, they are taking their lunch menu, see, and
toasting the buns for dinner. Hmm, we’re going to wait and see what our wife or girlfriend is planning to whip up first.
Comment Preview