The middle third of the US is drowning in rain these past few days, and we regret the
damage from winds and flooding. But neighborhood lawns have turned from gray to green overnight. (In our neighborhood, some of grass is still more like a rice patty.) So now is the perfect time for the Scotts company to launch their new $ 120 million
Emerald Kingdom advertising campaign. The campaign features radio, television, and print encouraging home owners to use Scotts products to create their own "emerald kingdom." The advertising claims that such lawns will increase the value of property by 15%.
Marketing Blurb has not yet seen this campaign, but believes the claim is outrageous. But just think--those bubble abodes in LA country that just lost 15% of their inflated valuable can now quickly recover with just a bag a Turf builder!
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