Can we talk? Remember those suggestive TV advertisements for Levitra with the
women wearing her man’s shirt (sans anything else) and cooing about their re-energized sex life as a result of his treatment for erectile dysfunction? Or how about those spots with Cialis couples waiting for
just the right damned moment for latent Tiger to perform—do you recall those? Well, after an enormous backlash from all kinds of critics, drug makers for Levitra, Cialis, and Viagra decided to go back to the drawing board for a new approach. The new approach recognizes the fact that these drugs are intended to treat a
health problem rather than encourage a
lifestyle. For example, the retooled Levitra commercial has two men talking about ED as an unexpected consequence of diabetes or hypertension. Advertising Age has
more (free registration required.)
Marketing Blurb believes the medical rather than recreational approach is superior, but we do miss what’s her name in the dress shirt.
Photo Credit: Bayer Pharmaceuticals
Comment Preview