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Mar14
Kohl’s Scores with Soccer Moms
Ever since political pundits coined the term soccer moms, advertisers have wanted to soccer.jpgsecure their votes as well. And department store retailer Koh’ls might just have the right platform. This week, Kohl’s will kickoff sponsorship of the US Youth Soccer American Cup. The 26-market national tour begins in Tampa, Florida. In addition to sponsoring the tournament, Kohl’s will offer soccer clinics, and provide logo merchandise and award ceremonies. Marketing Blurb believes this is a fine way to reach soccer moms, and Kohl’s gets our vote on this one.

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