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Mar10
Loving Your Slender Wrist
Marketing Blurb has a confession. Most days, we wear a cheap plastic sports watch watch.jpgwith a Velcro band. Mind you, we do own a dress watch for those occasions when we need a dress shirt. But here’s the deal--we do not love our watches. If fact, we have a very dispassionate relationship with our watches. But our lack of passion does not stop Swiss luxury watch maker Patek Philippe from launching a new advertising campaign targeting affluent women. The campaign proclaims "You don't just wear a Patek Philippe. You begin an enduring love affair." We do not want a love affair with a watch. We will entertain a love affair with women who wear these watches.

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