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Mar24
Maxim Mobile Mommas
Maxim magazine is going mobile in the May issue. The magazine will include dial-in maxim2.jpglinks to editorial and advertising accessible by mobile phone. For example, readers can follow article links to see photos of more Maxim models on their tiny cell phone screens. Readers can also enter contests, one in which editors will select the best reader-submitted pick-up line. Kraft Foods, Jeep, Samsung, and Cingular all have mobile components to their print advertising in this May issue. Jeep is even featuring mobile video. Marketing Blurb wonders if mud with leap off the small screen to splash our face. Discussion is underway to continue mobile editorial and advertising in future issues. Online Media Daily has more.

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