Marketing and all things related

Marketing Blurb told you about POP Broadcasting video shelf talkers. Earl from the POPBroadcasting Company was even kind enough to post a comment. Point of purchase is big business, and advertisers are eager spend money and measure the impact. According to The Wall Street Journal (paid subscription required) “U.S. advertisers are expected to spend $19.3 billion this year on digital signs, in-store media and other point-of-purchase advertising, up from $18.1 billion in 2005 and about $17 billion in 2004, according to Point of Purchase Advertising International, a trade organization.” The Journal reports that Subway Restaurants is preparing to launch Subway TV, a hybrid of on monitor menus and promotions. The in-store network at Wal-Mart has been running since the 1990s, and sells advertisings at monitors broadcasting in high traffic areas like the deli. When we teach marketing, we tell our students that point of sale is where advertising earns its keep.