Marketing Blurb is not especially keen on television advertising, but then again, we are not keen on television
programming, either. But what we think is really not
important. Pay attention instead, to media buyers who place television advertising. It turns out these folks are losing faith in the traditional 30-second spot. According to a study released at the Association of National Advertisers TV Ad Forum, three out of four marketers say they believe TV advertising is less effective today than it was three years ago. 70 percent of advertisers believe DVRs and VOD has eroded the effectiveness of the traditional 30-second spot. So media buyers are eying product placements (so called branded entertainment) and search engine marketing campaigns as alternative channels to reach target audiences.
Marketing Blurb says if you are not watching television, you will not notice the difference.
Advertising Age has
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