Coca-cola is launching a new rewards program. You drink Coke every day for a year, drop dead, and they cover your funeral expenses—
just kidding. Instead, Coke is
offering a loyalty a multi-year loyalty program, whereby drinkers collect and redeem
points for $ 50 million worth of prizes. Coded points will appear on 20-ounce bottles. Heavy drinkers then redeem the points at
MyCokeRewards.com. Delta, Hilton, Kodak, and Sony are participating with prizes. The program kick-off begins with prizes related to March Madness.
Marketing Blurb believes that loyalty programs are a good idea. We also believe that drinking
too much Coke to collect points is a very
bad idea! This program is brought to you by the same folks would are promoting healthy beverage options with their
Every Drop Counts campaign. Sugar, anyone?
» Drink a Lot of Coke, Go to the Spa? from Workerette
So perhaps it's not the healthiest thing on earth (and completely conflicts with their Every Drop Counts campaign), but I have to give it to Coca-Cola with the My Coke Rewards program. If you're a carbonated caffiene addict, you may... [Read More]
Tracked on: May 19, 2006 11:43 PM | Permalink to Trackback