Marketing and all things related

Marketing Blurb is not attending the OMMA (Online Media Marketing Association) Expo in Hollywood this week. We are stuck in central Ohio in the rain. But if we were attending, we would have heard the debate about fat bald white guy advertising executives too timid to let go of television advertising to compete online. It seems that while people spend 18 percent of their time on the Web, marketers only spend 4 percent of their media budget on online advertising. According to Media Post Publications, “Tom Bedecarre, CEO of interactive shop AKQA, asserted that disproportionate spending on TV ads stemmed from denial about television's waning influence, as well as a strong desire to preserve the status quo. The spending decisions, he said, are made by "people who have their head in the sand, and like to go to sandy beaches to shoot TV commercials." Marketing Blurb says, ouch! This must have been a fun session.