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Mar 6
Oscar Ratings Disappoint Advertisers
Marketing Blurb already told you we were not going to watch the Oscars. Oops—it fashion.jpgturns out that countless others did not watch either. According to preliminary Neilsen Media Research data, only about 40% of television viewers watch the event, down 10% from last year. If this rating is later confirmed nationwide, this will be the second least-watched Oscar ceremony behind 2003. Movie industry pundits are already comparing this year’s movies with last, in hopes of identifying what characteristics drive interest in the awards. Of course, keep in mind that movie attendance is dropping as well. Advertisers are disappointed, naturally, and well, talk around the water cooler is rather boring today. Marketing Blurb recommends a celebrity fashion show without producing actual movies. Photo Credit: Academy of Motion Picture Arts and Sciences

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