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Mar22
Passionate Cruising with Sophia
Marketing Blurb deserves a vacation. We could use a cruise with a beautiful, sophia.jpgpassionate Italian. And if we could take that cruise, we would book MSC Cruises and take along Sophia Loren. Yes, Sophia is probably old enough to be our mother, but we won’t rule out adoption. Sophia is the celebrity spokeswoman for a new $ 4 million advertising campaign for the MSC Cruise Line, and their campaign is called, appropriately enough, "Beautiful. Passionate. Italian.” Loren will christen the new 2550-passenger MSC Musica in Venice this June. She has already booked a cabin for us, and promised to have the champagne chilled and waiting. We just need to ask our mother. Photo Credit: MSC Cruises

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