Back in February, we told you about
Vocalpoint, the Procter & Gamble buzz network
for moms. P&G uses the network to research and launch new products, but also sells network access to others. For example, WD-40 turned to Vocalpoint to introduce their new
WD-40 No Mess Pen. (This is a nifty pen applicator for the famous lubricant which will fix anything.) WD-40 is normally purchased and used by men, but the company anticipates the no mess pen will have greater appeal to females. Buzz marketing makes sense for a brand like WD-40 which traditionally does advertise. In fact, the company claims 94% of Americans already use the product and a “mind-boggling” 80% of households currently havea can of the magic lubricant in their homes. Vocalpoint will help WD-40 reach a half-million network participants.
Marketing Blurb expects this product will grease the wheels of the networked economy.
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