Marketing and all things related

You already know that Marketing Blurb loves celebrities considerably less than other marketers. But what we think isn’t really important. Here’s the headline from New York Magazine: “Has America's seeming insatiable appetite for celebrity finally begun to cool?” Their answer is maybe. Kurt Andersen, who tracks celebrity buzz tells NY Magazine readers that Paris Hilton, Lindsay Lohan, Angelina Jolie and other celebrities may have already seen their best days for magazine and TV coverage. There is a glut of celebrity magazines and shows these days, and circulation is actually dropping! Nielsen ratings for the Oscars were down 8 percent this year, and the Grammys off by 11 percent. The Enquirer’s newsstand sales are down by 25% and Entertainment Weeky’s off by 30 percent. A new celebrity magazine called Star Shop was pulled before launch. Could it be that marketers may have to lessen their dependence on celebrity endorsements? Film at 11! Photo Credit: Associated Press