Target Stores is in the mail again with a clever clipless coupon. The 8-page saddle 
stitch mailing features an eclectic promotion for toys and video electronics, but tipped inside is a folder with a peel and stick card or clipless coupon. The barcode on the card entitles the bearer to 20 $1 dollar discounts on 20 different package goods from laundry detergent to peanut butter. The folder pictures each item with a checkbox to tally your discounts as taken. Directions on the folder state:
- Shop from this list at Target
- Bring the enclosed, peel-off coupon card to checkout.
- Save up to $ 20—without clipping a single coupon.
Marketing Blurb loves direct mail, and we’re ready to going shopping at Target stores.
» Target's Coupon Book On Target For Generating Sales Leads from TopLeadGenerators
Target has an innovative way to generate sales leads through a new "clipless" coupon direct mail campaign. Sounds cool! It's jazzing up an old lead generation method with a twist that will get results I'll bet. Nice post by Rich... [Read More]
Tracked on: March 22, 2006 11:33 PM | Permalink to Trackback