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hurricane devastated tourism state wide. So, Governor Landrieu just announced a $ 5 million advertising campaign called “Fall in Love with Louisiana All Over Again,” in an effort to promote positive images and dispel misconceptions about the state. (62% of those polled, for example believe Louisiana scenery was destroyed by the storm.) Celebrities and musicians are donating appearances for the campaign. Read the Baton Rouge Advertiser for more. Marketing Blurb wishes the governor and state success with this campaign, and we hope we hear the appeal from Wynton Marsalis.
» Louisiana Forward Clean Sheet from MarketingBlurb
Early last month, we told you about the Governor of Louisiana attempting to salvage the sagging tourist industry in a beautiful state much larger than its devastated coastline. And the state is also working on a new business-to-business pitch called... [Read More]
Tracked on: April 8, 2006 6:28 PM | Permalink to Trackback