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Mar21
TV as Engaging Competitive Experience
Marketing Blurb believes Newton Minow of the FCC who in 1961, dubbed television a vast wasteland. Only today, vast is even bigger. Fortunately, a tech startup company television2jpg.jpgfrom San Francisco called AirPlay Networks, it about to change the face of television. The company has a mobile-phone application that allows television viewers to play games with each other over television in real time. “We’re creating a multiplayer experience and a social network synched with television,” says AirPlay CEO Morgan Guenther. He claims this will change TV from a passive pastime to an engaging competitive experience. AirPlay believes using cell phone controllers is superior to Internet-connected television. The role for advertising is still undecided. Business Week has more. Marketing Blurb does not consider television engaging. Television is already competitive—it competes with spending your time more wisely.

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