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Mar28
Ubiquitous Access to Entertainment?

Okay, we just told you Marketing Blurb is not attending the OMMA Expo in Hollywood. But we are not sure we understand these folks, anyway. Here’s the headline from the keynote address by Albert Cheng, executive vice president digital media, ABC toaster.jpgTelevision Group:

“Content providers and advertisers need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to entertainment on-demand and on any device.”

Marketing Blurb wants to know. Are you demanding ubiquitous access to entertainment on-demand and on any device? Do you really care about watching television shows on your PC or better still, on your cell phone? Must you be able to watch any episode of Desperate Housewives at any hour of the day or night from your wireless toaster, lawnmower, or sump pump? Geez—tone it down, folks!

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