Real men and women drive trucks. And just like the rest of us, these road warriors are due for a vacation. Fortunately, Volvo Trucks North America is offering all truckers a
change to enter the
Discover the Treasure sweepstakes. (The promotion is available only to holders of commercial driver’s licenses.) The grand prize winner is off for a four-night trip for two to the Bahamas and $ 10,000 in cash or gold bullion. Lessor prizes abound as well. The promotion is intended to promote Volvo Truck’s VT 880 long-haul cab and the release of Disney’s
Pirates of the Caribbean: Dead Man’s Chest. "One of the things we're trying to bring is a double entendre, to discover the treasure within our Volvo trucks and the products and services we have to offer,"
said Tony Picarello, director of marketing and brand management at Greensboro, NC-based Volvo.
Marketing Blurb thinks Volvo Trucks and Disney are strange bedfellows here, but hey, sleeping in the Caribbean beats sleeping in a truck cab (sorry about that, Volvo.)
» Perplexing Volvo Pirates Promotion from MarketingBlurb
Back in March, Marketing Blurb told you at the Volvo Trucks promotion tied to Disney’s upcoming Pirates of the Caribbean movie. We didn’t really understand the connection, and we continued to be perplexed by Volvo cars jumping onto the same... [Read More]
Tracked on: May 29, 2006 6:50 PM | Permalink to Trackback