America Online used to mail every man, woman, child, and dog in the country a trial
sign-up disk every six weeks. Critics called this technique dumb, (although more than 25 million people subscribed to AOL before the Time Warner acquisition debacle.) In response to environmental protests, AOL slowed the mailings years ago. The state of California, for example, passed a law that unsolicited CDs mailed in the state had to include a postage paid return envelope. Yesterday, we received our first AOL membership solicitation disk in ages. They want us to try 90 days of AOL risk-free. No credit card is required. The pitch is
Welcome to a Safer Internet, and a pull sticker promises McAfee Virus protection if we activate a paid account. There are 50 free games included on the disc. There is even a second ID and PW we can share with a friend. Nice try AOL, but we moved on years ago. You pulled our free sponsored account, remember?
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