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Apr28
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PayPal is helping US consumers join the rest of the world in using cell phones as  digital wallets. And to make consumers aware of their new mobile payment service, PayPal is launching their first consumer promotion called The Mobile Mystery Instant-Win Game. You can register at PayPal.com/mobile. An onsite video explains how to active the service on your phone. The grand prize winner drives home a new BMW 325i sedan. Other winners win trips for two to a country western concert. With 100 million account holders worldwide, consider PayPal mobile payment serious business. Now you can call Marketing Blurb and order us a cup of coffee at the same time. Photo Credit: PayPal
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Apr28
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Nobody invited Marketing Blurb, but apparently heavyweight entertainment industry executives recently gathered at the Milkin Institute Global Conference to discuss the future of the media business in the new world order of social networking and consumer-generated media. These executives were...
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Marketing Blurb is not a soccer fan. We have nothing against the game mind you—there is just a limit to the sports any one pundit can ingest. But we do know that Anheuser-Busch was delighted to score with Bud as...
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Marketing Blurb loves tennis. We even used to play until our son could trounce us so savagely we decided to retire. So we watch the game instead, and we’re dazzled by today’s talented players. So we were amused to learn...
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Apr27
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A few years ago, we made a conscious decision not to own a Blackberry. Yes, we knew our girlfriend would leave us, and the maitre d' of our favorite restaurant would shun us. But those keys are just too damned...
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Marketing Blurb likes to believe we are simple and humble. Yes we are a marketing pundit, and yes we blog with great authority regarding issues of which we know little. But at the end of the day, we hope we...
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Last summer, our wife surprised us with box of Popsicles. She hid them in the freezer, and then produced one on a particular beastly hot day when we had been working in the yard. And for a few blissful Twilight...
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Now you might think that a health conscious pharmaceutical company like Bayer AG would avoid sponsorship of unhealthy events, and you would be wrong naturally. Much to the embarrassment of the German giant, their US arm signed a deal for...
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You’ve heard Marketing Blurb grouse about fast food burger chains from time-to-time. Their gut busting menus and dimwit advertising render them easy targets for blog pundits. But when it comes to branding, we must admit that McDonald’s is a very...
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Apr26
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Marketing Blurb loves dogs more than the next pundit. We have two golden retrievers, and we love all the dogs in the neighborhood, even if they bark at us. We feed our dogs premium food because it has superior ingredients...
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Marketing Blurb loves good pizza. And we know just where to get the best damned pizza in the free and non-communist world (we make it ourselves.) And guess what? Good pizza takes time. The dough for the crust takes time....
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Marketing Blurb loves beer more than the next pundit. We don’t drink Bass Pale Ale from Great Britain—but only because no one ever offered us a pint—we’re certainly game. So we were pleased to learn about a new Bass Pale...
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Marketing Blurb used to fly in and out of NY on a regular basis. We love Fun City, but getting in and out of town is always a colossal pain. If we had traveled with a pedometer and stop watch,...
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You already know that Marketing Blurb is not keen on celebrity endorsements. Celebrities are not like you and me—they are flakier! But research firm NPD Group decided to apply metrics to the proposition in an effort to find out which...
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Apr25
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Let’s say that you are UPN television and your want to promote your broadcast of America’s Next Top Model. You would certainly not turn to Marketing Blurb for help. If you smart, you will turn to Alloy.com, a lifestyle and...
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Marketing Blurb has old horror stories we could tell you about unmonitored chats rooms in child forums on AOL. We told them to clean-up their act years before they even acknowledged the problem in public. But that aside, the now...
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Don’t get overly excited, but Apple Computer has decided to sell advertising on its iTunes music site. We’re not talking monster banners or towers, but rather discrete” tiny billboards on the lower-left corner of the iTunes library as users listen...
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Now that the grass is finally growing, we are delighted to have forgotten the Winter Olympic Games. For the most part, US Olympic athletes were disappointing at best and humiliating at worst. We were never impressed with the pre-game hype...
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The Detroit Free Press decided to grab our attention with this simple truism: “Everyone in marketing knows that advertisers are struggling to stand out in a crowded field of commercial messages. One way to get noticed that several marketers seem...
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Apr24
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Now you might think that a fast food dinner with enough calories to feed a family of four for a week would sustain your appetite for the evening, and you would be wrong, naturally. As it turns out, our society...
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Marketing Blurb is not a gamer, but we do know that gamers are serious about their boxes. And since we are somewhat of a geek, we are interested in game boxes as well. As such, we are waiting the generation...
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Marketing Blurb is not a rag trade pundit. We love fashion, but our life is too busy for glamour. To us, Old Navy is the battleship Missouri. To others, Old Navy is “great fashion at great prices.” This positioning statement...
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By now you have surely forgotten the forgettable advertisement that Internet services company GoDaddy aired during the last Super Bowl. The hype surrounding the commercial was far superior to the final product, but the company achieved their objective of generating...
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Marketing Blurb is a long-standing skeptic of marketing healthy foods. Even time fast food companies feel sufficiently squeezed by junk food critics, some executive adds a few healthy menu items which tank and then disappear within nine months. And the...
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Apr23
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Now you might have a digital camera, and you might have your own Flickr page, but when it comes to that one of a kind portrait, FAO Schwartz has your trumped. But for $ 5000 you can be the envy...
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We never paid much attention to the fanfare surrounding Jolt Cola in late 1980s and early 1990s. The bad boy cola that boasted twice as much caffeine as Coke was the choice of computer programmers, all-night gamers, or virtual any...
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Apr22
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You’ve heard Marketing Blurb complain about slovenly business attire. Well, tonight is prom night in our neighborhood, and we just enjoyed a fashion show without compare. We didn’t know it was prom night because our children are grown, but the...
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Today is Earth Day, and we must have been living in a cave, because we didn’t even know until we stumbled across an article about Captain Planet in The New York Times. Captain Planet is a green do-gooder created in...
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Like 83% of Americans, Marketing Blurb begins the day with a cup of steaming coffee. (We actually pass the entire day with steaming coffee.) We’re partial to our own brew or Starbucks, and try avoid the grocery store brands. But...
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Apr21
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Marketing Blurb doesn’t watch much television. But we do watch the evening news, which makes us a victim of aliment advertising. Between 6 pm and 7 pm we are exposed to treatments for conditions we never knew existed. But we...
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Six brands are coming together this weekend to host “Fresh Start for Spring” in 1000 Wal-Mart stores. The brands are Weight Watchers, Suave, Nature Made, Mott's, Sunkist and WD-40. (How many of these products will loosen that rusty screw?) This...
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Let’s say that it’s Friday afternoon, and your stomach says no to yet another cup of coffee. (Yes, we know this is rare, but it can happen.) Well, if you need another a kinder, gentler jolt, why not mix up...
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Marketing Blurb doesn’t shop for clothes much anymore. So few people care about their personal appearance these days, that we feel overdressed just retrieving the paper from the front porch every morning. And if you mention the brand name Haggar,...
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Marketing Blurb has not yet seen this, but according to The Wall Street Journal (paid subscription required) Philips electronics has entered into a novel agreement with Time Warner to advertise on the Table of Content page for flagship magazines Time,...
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Apr20
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Marketing Blurb is not a travel pundit. We leave that task in the capable hands of Road Gladiator, another fine blog from the Know More Media Network. But we feel compelled to comment on the news items we keep seeing...
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Pop-up stores are all the rage these days, at least if you live in a major metro. In case you’re puzzled, a pop-up store is a temporary retail location which pops up for just a short time to draw attention...
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7 Up used to be fun. Even before the term positioning was coined, 7 Up created the ultimate position for their brand as 7 Up—the uncola. That campaign was finally retired, and no one has heard of the soda since....
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We already explained that Wrigley’s was struggling to revive the Altoids and Lifesavers brands they acquired last summer. Marketing Blurb even gave the company free advice. But instead, Wrigley’s is running a poker-themed collect-and-win chewing gum promotion. The top prize,...
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AT&T wants to sell you digital products and services—not telephony, but digital products and services. And to help convince you, there are producing webisodes which feature up close and personal vignettes with pro athletes. Jermaine O’Neal, Tony Parker, and Elton...
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Apr19
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Your life could be worse; you could be in the toy business. It wasn’t that long ago that Mattel could count on Barbie and Hot Wheels to save the day. These days, it takes considerably more diversity, and Mattel has...
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Marketing Blurb has this very simple relationship with our cell phone. We take calls and we make calls. We do not listen to music, take pictures, watch video, text message, or download anything. No, we are not techno phobic or...
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Monday, we encountered this provocative headline from The Wall Street Journal that sometime soon; there will be 1 billion active vehicles on world roadways. GM and Ford are going down the tubes mind you, but Toyota and friends are selling...
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You’ll recall that our former friends at Media Post sent us an invitation to attend an email marketing seminar at a posh Arizona resort at their expense—airfare, conference fee, and hotel. They revoked the invitation within hours, saying it was a mistake,...
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Marketing Blurb is an advocate of online shopping. We could claim that online shopping saves gas and is good for the environment. But the truth is more self-serving. We don’t like the shoppers we encounter in the offline world. But...
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Apr18
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Sportline Pedometers, Wal-Mart, and Tracefone Wireless are teaming together with a cast of familiar consumer products brands to sponsor Steps Across America, a fitness awareness program. The program will track the progress of 12 people who are walking across America...
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Marketing Blurb loves print advertising more than the next pundit. We believe that magazines offer an outstanding opportunity to target advertising messages to a meaningful vertical audience. And we love online advertising too, because it is secretly just direct marketing...
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Let me set the record straight from the beginning. Real men do not drink tea from a bottle. Real tea is brewed fresh and never bottled. Real tea has leaf flecks in it. But despite our characterization, beverage marketer Snapple...
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Marketing Blurb loves comic books. We only stopped reading them when we turned 21 because girls mad fun of us. But comic books are serious stuff, and we are not surprised that advertisers are now turning to super heros for...
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Same store sales are stalled at retail giant Wal-Mart, so the gargantuan has decided to modify its advertising campaign. (Whenever something is wrong at retail, companies usually mistakenly turn to their advertising approach.) The famed Wal-Mart smiley is taking a...
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Apr17
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Our wife, (and our girl friend, for that matter) hates taking Marketing Blurb to cocktail parties. We always embarrass them by mentioning to someone that we have never seen an episode of American Idol. (And we learned very quickly how...
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Marketing Blurb is amused by all this television indecency nonsense. The vast majority of television programming is utterly tasteless and without any social merit. Sure thereis inappropriate content, but that's just what the audience wants to see. So when the FCC...
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Marketing Blurb has attended more trade shows that the next pundit. And since we learned the marketing trade in multiple industries, we have visited venues like the Housewares show, where exhibitors display kitchen sinks, and venues like Search Engine Strategies,...
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Marketing Blurb used to live in New York. Not Manhattan, but Port Washington on Long Island, which was close enough. We were much younger then, but like all New Yorkers we thought we were damned special. And despite our inflated...
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Marketing Blurb loves beer more than the next pundit. But we never touch any brew that advertises on television. We favor foreign beer, or the honest and distinctive brews of microbreweries. These smaller folks are more interested in taste than...
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Apr16
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Marketing Blurb loves all kinds of music, but we confess we really don’t pay much attention to country and western. We have nothing against country and western music, and we think country stars do an especially fine job of pitching Ford...
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The Associated Press is running a fascinating story that Wal-Mart is seeking to soften its intense corporate culture. To shake the image of Mom and Pop crusher, Wal-Mart is considering helping local establishments stay in business. Help is said to include...
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Monday is the 110th running of the Boston Marathon. And 2006 is also the 100th anniversary of athletic shoe maker New Balance. Since Boston is home town for the NB folks, there are hosting a party. You can qualify for...
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Apr15
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Now you might think that Bacardi is a brand of spirits, and you would be right. But like all misguided alcoholic beverage companies, Bacardi believes they are a lifestyle, not a beverage. This is very wishful thinking. Alcoholism is a...
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When Marketing Blurb was younger and trendier than we are now, we used to drink martinis. Not on a regular basis, mind you and our preferred venue was a quiet hotel dining room while dining alone. We always knew what...
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Marketing Blurb prefers simple advertising messages. In fact, we believe the most effective advertising is often accomplished by a single sentence. Our current favorite is a campaign by United Parcel Service. Their message is simple: UPS. Covering more ground faster...
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Apr14
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Marketing Blurb has nothing against Ronald McDonald. In fact, we love his smile and colorful threads. We would gladly invite Ronald to join us for a beer. But the Burger King is another matter. Maybe Gen Y thinks the King...
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Most days, we wear a 200 year old pair of Timberline deck shoes which suit us just fine. But if we were trendy like Matt Damon, Ben Affleck, Jennifer Garner, or Faith Hill, we would wear Crocs. Crocs are made...
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Marketing Blurb loves to shop at the grocery, but we are often stuck with more mundane household tasks like vacuuming the stairs. So we often miss fun new products—the kind we fondle at the store, but never really purchase. Fortunately,...
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Unless you’ve been hiding inside your garage too long, you already know that Disney/Pixar is about to release a new animated feature called Cars. The cartoon feature autos, which windshield eyes and grinning grills as the main characters. This will...
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Marketing Blurb is amazed by all this product placement nonsense, where advertisers pay to have their products woven into the editorial of television and movie scripts. This is now called branded entertainment—which doesn’t really make much sense, because all entertainment...
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Apr13
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Whenever we teach marketing, our students always ask, what is your favorite advertisement? Well, if we had to pick just one, we are fond of the Right-hand ring campaign from A Diamond is Forever Trading Company. Originally, the campaign featured...
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Now you might think that it was a great idea for gum monster Wrigley’s to spend $ 1.5 billion to acquire Lifesavers and Altoids, and you would be wrong, naturally. Since Wrigley’s acquired the brands from Kraft last June, Altoids...
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Marketing Blurb believes in healthy eating. Yes, we drink enough coffee to choke a moose, but we snack on good stuff like raisins, and have not eaten any fast food garbage in almost ten years. But if we wanted to...
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After a few years of sobering sales, Volkswagen is trying to regain its unique German charm. But their new commercials for the Jetta are a fine way to insult the intelligence of everyone from German engineers to mouth-breathing Gen Y...
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Regular readers know that Marketing Blurb is not keen on celebrity endorsements. Just when you think your brand is riding high with celebrity buzz, your brand is indeed high—but on cocaine. But don’t feel sorry for Kate Moss, because despite...
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Apr12
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Our friends at ACNielsen shared a noteworthy statistic today, that female heads of households over age 45 account for about 69.3% of cosmetics purchases at mass retailers. These are the women that Marketing Blurb loves. They are amazing beautiful and...
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Selling a burger these days is troublesome business. McDonald’s is often the target of various special-interest groups who hold the restaurant responsible for a nationwide childhood obesity epidemic. (These are poor orphans presumably, who lack parental guidance on what to...
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Anne Sweeney, president of Disney Television Group, knows more about television programming and audiences that we do. But we are not surprised by her recent characterization of boomers versus millennials. You already know about Boomers, they have all the real...
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Marketing Blurb loves magazines because they offer targeting superior to mass media. And we love to learn how publishers position their brand and qualify their audience for potential advertisers. As such, we were delighted to discover this readership profile for...
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Apr11
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We knew this had to happen. The promo trailer for Scary Movie 4 is the first trailer designed to be played on the video iPod. A download of the trailer is available from video site YouTube and scarymovie.com. We did...
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If you think you’ve had a bad day, you are not Zone Brands of Austell, Georgia. The EPA and FDA cited the bottler for unsafe levels of benzene in their popular children’s soft drink Bellywashers and Polar Beverages Diet Orange...
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Our former friends at Media Post seriously bungled an email invitation this morning. We were invited to attend their upcomng Email Insider Summit at a posh resort in Arizona, for free. Here is the lead to the email: "Dear Rich: I...
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Since day one of 2006, Marketing Blurb has championed the fact that boomers, women in particular, control spending in our economy. Marketers may court whoever they choose, but boomer women have all the money. Well, that story is now mainstream...
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Marketing Blurb is not much of a golf fan. We have played the game, and we do appreciate the challenge. We like Tiger Woods because he seems humble, and we like Michelle Wie, because she is shaking up the game....
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Apr10
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Marketing Blurb is not especially keen on Martha Stewart. To be fair, we don’t really watch her show, read her magazine, or buy her merchandise. We just don’t like her press. (And since she was in fact convicted of securities...
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We leave foreign policy to the political pundits, but we do feel compelled to share the news from AFP that Harley Davidson has opened shop in China. This was no easy task, mind you, because the government bans motorcycles with...
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Advertising Age (free registration required) is running a noteworthy story called What P&G Learned from Veg-o-matic and Ginsu-Knife suggesting its readers not sneer a direct response television. The story contains valuable information that P&G is looking a direct response television...
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Marketing Blurb already told you that Dunkin’ Donuts is testing a new store prototype. And while they’re working out the bugs, we learned of a new advertising campaign from AdRants. The campaign is called America Runs on Dunkin’. And the...
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Junior’s homework from school is not what it used to be. That old set of encyclopedias is long-since boxed in the basement, or already sold at the garage sale five years ago. And trips to the library are rarely required...
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Apr 9
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Not everyone is enamored by big name brands experimenting with consumer-generated advertising. Yes, the idea is novel, and yes, the idea is worth investigating. But according to Charlotte Tucker of The York Daily Record, the technique is a public relations...
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When Marketing Blurb and our friends were young, we delighted in Popsicles on a hot summer day. Yes, we usually ended up with lime green lips and tongues--but hey--we were kids. Too bad we didn’t have the chance to participate...
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You don’t need Marketing Blurb to tell you that sports marketing is huge. Sponsoring a NASCAR team is an ideal way to help brand products targeted to NASCAR Dads and Moms. And sponsoring kids sporting events is a fine idea...
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Apr 8
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Early last month, we told you about the Governor of Louisiana attempting to salvage the sagging tourist industry in a beautiful state much larger than its devastated coastline. And the state is also working on a new business-to-business pitch called...
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Marketing Blurb loves coffee more than the next pundit. And, we are not fussy about the source. Most mornings, we brew our own. Yes, we love Starbucks and go for French roast black, thanks. But we are just as happy...
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Okay, Marketing Blurb wants to know what your favorite television commercials were over the last 30 days. No, we’re not keeping score, but IAG Research does, so companies can measure the effectiveness of their ad placements. And according to Ad...
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You already know that Marketing Blurb is not keen on mobile marketing. But as time goes on, we are forced to concede that cell phones technology is becoming more intriguing. This past week for example, 40,000 people attended the Cellular...
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What constitutes the ideal celebrity spokesperson? Is it a tall thin figure, blond hair, and a hit recording? No--strike three. According to Mike Ornstein, SportsLink agent, Heisman Trophy winner Reggie Bush of the Southern California Trojans is the ideal celebrity...
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Apr 7
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Professional tennis is serious business. You can tell when advertisers beginning hanging around the blond Russian women. Ford’s Land Rover division, for example, just signed Russian tennis star Maria Sharapova to a three-year contract worth an estimated $ 2 million...
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You already know that print advertising is suffering at the hands on online media these days. But there is one bright spot for traditional media you might not have realized. According to research from OAAA, the Outdoor Advertising Association of...
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Marketing Blurb loves college football more than the next pundit. But we never realized that the game needs an official quick serve restaurant. Fortunately, Taco Bell has stepped up to the line of scrimmage as the "Official Quick Service Restaurant" of...
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Do you think the vitamin water drinks in this photo look similar? Well, Energy Brands, the company that bottles Vitaminwater thinks so, and they have decided to file a lawsuit against Pepsi Co. for the look-alike packaging. Our marketing students...
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McDonald’s just redesigned their restaurants in Tulsa. They want you to visit, naturally, so here’s the deal. You register at a website called ModileWhoa.com and enter this nifty cell phone scavenger hunt. The idea is to follow clues into the...
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Apr 6
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Marketing Blurb loves media more than the next pundit. Without online media, we would be not be able to publish this dandy blog. But not all media is created equal or benign. According to a series of studies cited by...
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Marketing Blurb is suspicious of Disney. Even though Eisner has stepped down, we still have this nagging feeling that the entertainment empire cares more about itself than its audience. So we prefer to keep Disney at arms length. We’ll call...
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Okay, maybe you have forgotten this, but before Nabisco recently reformulated the trans fats in Oreo cookies, eating one package would shorten your life span by a year. But like lab rats, most people offered an unlimited amount of Oreos...
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Marketing Blurb loves outdoor billboards and marquees more than the next pundit. We think Times Square is an advertising theme park, and we never tire of the larger than life images. But if you are serious about advertising large, think...
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Toyota is about to eat GM’s lunch. (This has been coming for years actually, and would have happened even if GM had a clean balance sheet.) But to keep Camry on top as America’s favorite sedan, Toyota is launching a...
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Apr 5
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If you are an 18 to 34 year old male, you might think life is complex enough. You gotta worry about girls, booze, sneakers, and girls. Fortunately, there is a magazine to help you, called appropriately enough, Complex. We’re grateful...
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Marketing Blurb resisted the temptation to critique all those inane Super Bowl commercials in February. We watched the game and thoroughly enjoyed four quarters of serious offense and defense. For the most part, the commercials were lame. But we still...
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According to The Wall Street Journal (paid subscription required,) some marketers new to the online game are learning the hard way about “run of site” online advertising campaigns. If you are not careful about your online insertion order, your ad...
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You will probably not be surprised to learn that Microsoft is considered the most powerful brand in the world. The title is conferred by brand consultancy Millward Brown. Every year, Millward Brown conducts a study to calculate the potential market...
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Marketing Blurb loves brandy as much as the next pundit. But we don’t drink it often, because brandy seems to demand some special occasion, and we just don’t feel special much anymore these days. But maybe our problem is that...
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Apr 4
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Back in early March, Marketing Blurb mentioned that Coca-Cola was introducing new drinks during the Oscars. One drink, called Blak, is a “coffee” cola containing about twice the caffeine of Coke Classic, but fewer than half the calories. Coke believes...
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Young men have this misunderstanding about women and personal hygiene. Media images are constantly portraying hot glamorous women wrapped around grunge-bag males. (There is nothing wrong with a grunge-bag male who is also a well-heeled celebrity.) But average Joe grunge-bags...
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Marketing Blurb does not want to second guess advertising and public relations for General Motors. We do know that advertising and PR is not their problem. GM has more serious problems which include uncompetitive labor costs and uncompetitive vehicles. Marketing...
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Back in January, we told you about the Dove Real Beauty campaign, where Unilever decided to use ordinary women, not models to promote their product line. The technique has pros and cons, but even before the jury is in, McDonald’s...
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You already know that online media is sucking advertising away from newspapers. This is especially true in certain product categories, like automotive, where local newspaper depend upon regular placements by local car dealers. But traditional radio advertising sales are in...
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Apr 3
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Every now and then, a creative director will conceive a concept so inane and inept it is definitely worth repeating—even when normal people understand the stunt is illegal. Microsoft wants you to forget they decided to launch the new version of...
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If you are lucky, you have already forgotten the flap over a line of clothing from a U.K. fashion retailer named French Connection. Their clothing was once distinguished by a bold FCUK logo, which seems really funny for almost five minutes. Well,...
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Any mother can tell you that video games rot your mind. Sooner or later, junior will tire of these games and want to steal real cars, kill real aliens, rape and pillage real neighborhoods. But what is mother is wrong?...
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Marketing Blurb is not especially keen on television advertising. Producing and placing a television commercial is too damned expensive, especially when the gopher to the assistant camera grip is unionized. Fortunately, there is a lower cost alternative, which makes television...
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Marketing Blurb loves online advertising more than the next pundit. We were bemused last fall when British student Alex Tew created a website to sell online advertising for $1 per pixel. He wanted to create a million dollar website to...
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Apr 2
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Marketing Blurb thinks Lance Armstrong should hang up his wheels and take a rest . And in fact, Lance had taken a new assignment as the celebrity spokesperson for the fractional ownership Bombardier's Flexjet service. After all, if you ride around...
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Now you might think that Wal-Mart already has a disproportionate share of the nation’s wallets, and you would be wrong, naturally. Wal-Mart wants more wallet real estate. So the retail monolith just applied to the FDIC for status as a...
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Apr 1
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Dateline Hollywood: At a private party last night at the home of King Kong producer Dino De Laurentiis, a host of celebrities joined Scarlett Johansson in endorsing Marketing Burb as their blogging pundit of choice for management of their careers....
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Saturday marks the day Marketing Blurb will begin participating in a unique “eat till you drop” campaign sponsored by McDonald’s restaurant. The Blurb selected McDonald’s as his favorite restaurant for its outstanding cuisine. “We would just die for a suitcase...
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Attorneys for The Center of Science in the Public Interest expressed elation Saturday, over winning a judgment against cereal giant Kellogg’s and media monster Viacom. The companies were pronounced guilty as charged for directly harming kids' health by marketing food of...
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At a press briefing in Milwaukee today, Marketing Blurb praised brewers, advertising agencies and the Beer Institute for their powerful and insightful advertising for the category. Using a digital projector to replay famous television commercials, Marketing Blurb praised those witty vignettes...
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London: The British Royal Court of Justice issued a surprise 11th hour ruling in the case of Apple Records versus Apple Computer on Friday. Justice Edward Mann, rejected the claim by Apple Computer that their iPod music player and iTunes...
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