Monday, we encountered this provocative headline from
The Wall Street Journal that
sometime soon; there will be 1 billion active vehicles on world roadways. GM and Ford are going down the tubes mind you, but Toyota and friends are selling wheels in impressive numbers. And then that same night on the evening news, we heard that oil reached a new record high over $ 71.00 per barrel.
Marketing Blurb is not a political pundit. We are not going to take any self-righteous stand here, but we do have a challenge to our readers. How should the public transportation sector advertise and promote their services? How can we increase rider-ship for car pooling, buses, trains, subways and so on? The winner gets to breath.
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